Genma Speaks

Entrepreneur/ Writer/ Radio-Host

Saturday, September 17, 2011

Scott Gordon, Ellen Cagnassola, and Chip Ivie on Living Your Best Life Radio Show

Join Genma Holmes on Living Your Best Life Radio Show. During the month of September, we will feature entrepreneurs and business leaders who will offer solutions and inspirations for those in the marketplace who are searching for jobs or needing motivation to follow their heart (and head) to start a business.

Downturns in the economy maybe just the motivation one needs to seek another career path and or a second income. On today’s show, hear from those who have turned off the “jobs, jobs, jobs” doomsayers on the punditry circuit and turned on the power of seeing an opportunity instead of fear.

We will look at the booming tech industry where jobs are plentiful but often overlooked with Scott Gordon, 2010 Nashville Blogger of the year and Partner at Vaco, Sweet Soap’s sensation and marketing maverick, Ellen Cagnassola and MLM Wine King and realtor, Chip Ivie. Living Your Best Life can be heard on Ustream.Tv and on 880AM in the Nashville Market from 10-12CST.

Scott Gordan

Scott has 10 +years of recruitment experience specifically with senior level software developers, CIO’s, CTO’s architects and DBA’s. He's managed and produced in a Top 5 office of an IT staffing and Consulting division of a global Fortune 500 strategic staffing company (100+ offices). While assisting and training recruiters around the United States, he was chosen as one of twelve recruiters nationwide to develop policies and procedures for recruitment and retention in an information technology market. Scott was also recognized as one of the Top Fifteen individual producers worldwide for the same global Fortune 500 staffing firm. He escaped the Fortune 500 company in 2004 to assist in opening an office for Vaco and has been a Partner since joining in 2004. Scott holds a B.A. from Henderson State University.

He brings his 14 years of experience in “buying and selling people” for some of the nation’s most successful sarcasm to deliver some real “ah-ha” moments. Scott's real-life examples and insights will demonstrate how existing relationships can go miles deeper through the use of social networks and social media.

Scott is a lover of things social media, a diligent student and an excellent communicator. Scott has shared secrets with internet superstars like Zappos CEO, Tony Hsieh, Alltop’s Guy Kawasaki and Gary Vaynerchuk, the star of Wine Library TV. Top exec’s at companies like Publix, Disney, Universal Studios, Sears, Gaylord Entertainment and Electronic Arts have learned from Scott. He’s not for the faint of heart, though. His in-your-face views of the misnomers and best practices of the world will leave you smiling and nodding.

You can find out more about one of country's most provocative thought leader here :

Ellen Cagnassola
Ellen Cagnassola, owner of, creates unique soap and candles for the craft and gift industry. Ellen designs product and packaging for mid sized and large companies in the US and Canada. Sweet Soaps product development is cutting edge due to Ellen’s unorthodox approach to artistic expression.

Cagnassola’s ability to generate media interest for herself have landed her media coverage. Television placements on MSNBC “Your Business”, The Verizon Channel “Push Pause”, Daytime TV,NBC,CBS, and The Ellen Degeneres Show. Print publications that have also featured Sweet Soaps are Woman’s Day, Real Simple, Entrepreneur, Promo, Pitney Bowes “Priority Magazine”, The Newark Star Ledger, Bride and Groom and the American Express Executive Travel Oct. 2011 issue. Ellen Cagnassol has also been featured on many websites including;,, (1 of 33 most creative candles),

Sweet Soaps has designed and manufactured for the following well known branded companies; Neiman Marcus Catalog, Horchow Catalog, Solutions Catalog, Touchstone Catalog, Nike, and Warner Brothers Studios. Ellen has also marketed her products into the hands of celebrities such as Howard Stern, Kevin Gillespie of Top Chef, cast and crew of Two and a Half Men (2005), and Ellen DeGeneres.

Ellen Cagnassola has leverage her branding of Sweet Soap’s by partnering with Horizon Group USA, the number one wholesaler of kids craft kits in the US. Sweet Soap’s and Horizon Group USA announce their partnership to bring consumers innovative soap programs for kids and adults this month to national retailers.

Cagnassola will share her insight on how to find partnerships that are mutually beneficial for a small business owner and how to overcome negativity in the marketplace.

Read more about Ellen Cagnassola

Having Fun Making Money in a Networking Marketing Business

Chip Ivie, an Atlanta Realtor, is also a successful networking marketing business owner. He will give listeners a new look at Multiple Level Marketing businesses. Chip is a successful wine consultant with WineShop At Home. He will share his secrets to being prosperous in a venture that is taking the country by storm.

WineShop At Home is the premier direct seller of handcrafted, artisan wines. The company is a bonded California winery headquartered in the famed Napa Valley and is the only direct seller to offer exclusive wine brands available nowhere else. Our Independent Wine Consultants throughout the country, present in-home Wine Tastings, where guests can taste our wines and learn about, experience and buy wines directly from the Winery. WineShop At Home epitomizes a whole new generation of direct selling -- offering an exceptional consumer experience, an unparalleled and exciting business opportunity for both women and men, and unequaled quality, service, and style.

To learn more about an opportunity to become a consultant or to plan a home tasting contact Genma by email at

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