Join
Living Your Best Life with Genma Holmes as we profile
organizations and leaders who lead by example. With extraordinary acts of
kindness and charitable giving that help countless lives daily, these
organizations and leaders embody "
Be the change you want to see in the world".
Throughout 2013, listeners have heard from presidents of organizations who
are global change agents. We will also hear from CEOs of
social enterprise businesses who are changing communities and college
educators who are taking their students out of the classroom and into
surrounding neighborhoods to learn
and serve others.
On Small Business Saturday, November 30, 21013, tune in to hear the founders of
Windsor Neckwear, Michael McPherson and Mace Neal, III. Listen as the duo, who started their company with $80.00 and a necktie pattern in 2008, share their company's highlights of 2013.
They will also share how they have conquered selling menswear without a
brick and mortar store and the power of successful social media marketing campaigns. Also, listen as McPherson and Neal share insights on their business best practices, lessons learned from setbacks, family and work life balance, and giving back to the community.
McPherson and Mace have become synonymous with rallying the community to come together. From their highly successful launch party at Lexus of Nashville to their
community family reunion, tune in to hear about their goals to continue to provide events and engagements with a purpose in 2014.
Living Your Best Life, a radio show that
empowers,
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motivates us to live our BEST life, is heard on
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More About Windsor Neckwear
What began in 2008 as a common passion for men's neckwear has
become a rapidly growing business venture between Michael McPherson Jr.
and Mace Neal III. The concept for Windsor Neckwear was first thought
of on one of many shopping voyages between Michael and Mace. One day
while shopping for a new tie in a popular men's store the duo walked
away disappointed in the lack of variety and similarity in a sea of what
looked like repetitive ties! After a brief discussion about the lack
luster experience Mike said "we should start our own necktie line" and
Mace simply responded "yeah we should". From that day forward the duo
never looked back. Windsor Neckwear began with a total $80.00
investment between Mike and Mace who purchased fabric and a quick sew
necktie pattern. Initially they began making hand made ties, ascots,
and pocket squares.
The plan was to always have their line manufactured on a larger
scale so they spent the first year and a half learning the manufacturing
business and building capital to develop their first line. In late
2009 after garnering the support of a manufacturing facility they made
their first line of four designs. There were several issues with their
first experience but they managed to sell out of all four designs in
three weeks! From that point Windsor Neckwear has expanded to offering a
vast array of beautiful neckties each unique in their own way.
To not fall into the pit of "designers block" and creating a basic
collection, Windsor Neckwear made it their practice to produce limited
quantities per design. The most they will produce of any one tie in a
specific color is 50 pieces, they do this to constantly introduce new
products, keep their items exclusive and to always keep the creative
juices flowing. This has worked well for Windsor Neckwear and because
of this they always tell their customers "if you see it and like it then
get it, because it won't be available long".
More About Small Business Saturday
First there was Black Friday, then Cyber Monday. November 27, 2010 was
the first ever Small Business Saturday. Small Business Saturday is the
day we celebrate the Shop Small movement to drive shoppers to local
merchants across the U.S.
More than 200 organizations have
already joined American Express OPEN, the company’s small business unit,
in declaring the Saturday after Thanksgiving as Small Business
Saturday.
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