Genma Speaks

Entrepreneur/ Writer/ Radio-Producer/Host

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Saturday, September 24, 2011

Richard Diggs and Tia Brewer-Footman Share How A Bleak Economy Did Not Stop their Determination to Succeed

The more the well paid television pundits feed us hype that the sky is falling, the more individuals are coming forward to inform us that the sky is really blue and does not have a ceiling! Join Genma Holmes on Living Your Best Life Radio Show as we continue to talk to entrepreneurs who are soaring in the big blue yonder and taking quite a number of individuals with them.

Meet savvy individuals whose walks of faith have lead them down the road to success and garnered national attention by being steady and determined when others said it could not or should not happen. They have taken their success and served their communities by teaching others with heart and soul. Listen to Richard Diggs, CEO of Alexandria Pest Services and Tia Brewer-Footman empower, inspired, and motivate you to live your best life. Saturday, from 10am-12pm on 880 AM, The Big Mouth, in the Nashville market with Genma Holmes and on Ustream.TV

Richard Diggs, CEO of Alexandria Pest Services
(On cover Genma Holmes, Richard Diggs, Lenny Carter, and Ka Tsu)


Richard Diggs is the owner of Alexandria Pest Services, Inc., a growing pest and termite control business located in Alexandria, Virginia. Mr. Diggs has been employed by the pest control industry for more than 25 years. Rising from an entry level field technician to owner of a business employing more than 30 individuals. He is an accomplished corporate strategist and marketer with extensive experience in commercial, construction, governmental and residential contracts for pest, turf, ornamental birds and wood destroying pest control services.

Mr. Diggs began his career at a major pest control company as a commercial and residential technician. He quickly rose up the ranks as a regional sales manager and technical adviser. His rapid accession to high sales closer did not go unnoticed, he won several awards as Sales Person of the Year. In December, 1993, he established Diggs Pest Control in Arlington, Virginia. From 1994 thru 1999, Diggs Pest Control grew from a single employee to a staff of more than 20. Without commercial advertising, Diggs Pest Control contracted with over 3100 residential and commercial clients. In December, 1999, Mr. Diggs sold Diggs Pest Control to a leading Fortune 500 Company. In 2000, Mr. Diggs, together with his son Richard Jr., formed Alexandria Pest Services, Inc. (APS). Today APS is a leader in the local industry with over 3800 residential, commercial, state & local, and Federal clients in the Washington D.C. Metropolitan Area. APS employs more than a dozen certified and registered technicians, on-staff entomologist, outstanding accountant and clerical staff. APS has achieved market share as well as recognition in a highly competitive industry. In 2009, Alexandria Pest Services spun off Asian Pest Services, a pest control company that services the undeserved Asian community on the East Coast. both companies have seen exponential growth within the Washington D.C. Metropolitan area as well as exploding into the national marketplace. Utilizing the latest technologies and research, the Mr. Diggs companies are well placed to make an impact not only in the local market, but nationally and international.

Mr. Diggs is a member of the National Pest Management Association Inc., co-founder of Minorities in Pest Management (MPM) Council, Chairman of MPM mentoring group in the U.S, a member of the Alexandria Chamber of Commerce, a member of the National Register's Who's Who, member of St. John Baptist Church Board of Trustee, Executive Committee, and the recipient of various community and industry awards. His ethical values form the cornerstone of his business practices. Mr. Diggs sponsors numerous events to train individuals interested careers in the pest control industry and entrepreneurship.

Mr. Diggs companies have ab "Outstanding" rating with the GSA. Mr. Diggs has been recognized nationally for his work with Minorities in Pest Management and has received numerous awards for his work in Fairfax County and Washington, DC inner cities. Read more about Alexdrian Pest Services here and Asian Pest Services



Tia Brewer-Footman has worked as an award winning journalist and television news anchor. Her community appeal and passion for her work helped to create one of the highest rated CBS-affiliated morning shows in the country. Her media experience spans across nearly 10 years in the industry as a former radio personality, reporter and television anchor for such affiliates as CBS, ABC and FOX.

After transitioning from television news, Tia and her husband Gerald
Footman founded Footman-Brewer Enterprises, LLC (FBE).This multicultural marketing consulting, publishing and special events firm produces a southeastern African American beauty and healthy living publication entitled “Hair Etc. Magazine.” Marketing consulting and special event coordination support has been provided to current and past clients such as McDonald’s, Johnson Products, Soft-Sheen Carson and Mizani (L’Oreal’s ethnic brands), American Heart Association (AHA), American Cancer Society (ACS), Clear Essence Cosmetics, the National Association of Black Female Executives in Music and Entertainment (NABFEME), the BET Foundation, University of South Carolina’s Center for Cancer Research (USC-CCCR), etc.

In addition to helping other companies succeed, specially created FBE initiatives such as the Beauty Barber Network, formerly the Shop Talk Movement was founded. This evidenced based initiative trains African American hairstylists and barbers on the latest in health and industry information in an effort to educate and save the lives of beauty professionals and their clients. The latest FBE project is the McDonald’s Choir Showcase Tour, a multicultural faith-based consumer relations program conducted in key southeastern US markets.

Aside from the work Tia produces under her company umbrella, she is no stranger to the camera or the stage as she has made guest appearances on the CW’s (formerly WB) “One Tree Hill”, featured in Walt Disney commercial print ads and videos, Steve Harvey national campaign ad, Mercedes Benz campaign ad, numerous commercials, infomercials, PSA’s, radio and online campaigns for corporate clients throughout the US.

As a State Finalist to the 2000 Miss Georgia USA Pageant and former Miss Savannah State University(1998), Tia’s love for pageantry is what prompted her to also own and direct both the Mrs. South Carolina United States and the Miss Black Teen Charleston Scholarship Pageant along with creating ”T-Time Girls”, a non-profit etiquette, leadership development and public speaking program for young ladies.

Tia is passionate about the community and has received numerous honors for her involvement. Tia was recently recognized by the Charleston Regional Business Journal as a 2011 Top 40 Under 40, Post & Courier's Newspaper’s Top Influential Woman under the Age of 40; the Bethune Leonard Section of the National Council of Negro Women’s Young Innovators under 35 Award and featured in the June 2008 edition of High Profiles within the Post & Courier. Also under her belt is a day named in her honor. Mayor Joe Riley proclaimed October 8, as "Tia Brewer Day" in the City of Charleston, South Carolina.

Tia is the founder of the Live 5 News Golden Apple Award and recipient of the Georgia State Department of Education’s School Bell Media Award for Best News Series on School Violence.Her community work spans from serving as the National Ambassador to the inaugural Power to End Stroke Campaign (American Stroke Association), Susan G. Komen’s Circle of Promise Ambassador, Member of the Medical University of South Carolina’s Center for Community Health Partnerships Board, University of South Carolina’s Health Disparities Research Network, Charleston’s Minority Business Development Advisory Board (appointed by Charleston Mayor Joseph Riley), Board of Directors for the North Charleston Housing Authority, Advisory Board Member to the Women’s & Children Shelter S.O.L.D. (appointed by North Charleston Mayor Keith Summey), former member of the Harbour Clubs’ Young Executive Council, Jr. League of Charleston, Charleston County Safe and Orderly Schools Advisory Board, YWCA Board of Directors, United Methodist Relief Center Board of Directors and Alpha Kappa Alpha Sorority Inc.

For more information about McDonald's Choir Show Case here
Read more about previous Hair and Health Expo here
Order Copy of Public Speaking Super Powers book featuring Tia Brewer-Footman here
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Saturday, July 23, 2011

Blogcaction is over!

Whew! My did the time fly. My blogcation was much needed. Every now and then, this blogger needs a lil 'cation. Family life, bugs, movies, launch of a new radio show, Life Beyond Cancer conference being planned for November and a TV show being "discussed" leave a girl with much to write about but so little time to post and tell you.

I am baaaack!

Genma!
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Wednesday, April 6, 2011

House on A Hill Interviews Genma Stringer Holmes


House: Genma, you are beautiful inside and out. My grandmother used to tell us "Pretty is as pretty does". What lessons were you given to balance your overall disposition?

Don't read your press. Life is short and one must live it to the fullest. I am a hard worker by nature. I am learning to slow down...some. Getting up at 4:30am instead of 4:00 is not so bad after all! All kidding aside, I kill roaches for a living. The job is not glamorous at all, I just make it look that way!

House: You often speak of your family's influence on you growing up, what was your most important or memorable message from their battles and plights?

My grandfather was the most humble person I knew. But he was very proud as well. He was humble about being influential and well known but proud of being able to take care of his family and provide my mother and aunts and uncles with an education against all odds. He only had a third grade education but was the most intellectual person I knew. Those opposites taught me that your weakness can be your greatest strengths in life.

House: Entrepreneur, model, writer - I am interested in learning more about your passions! Madame C.J. Walker recipient, safe and effective pesticides, and socially conscious, please share with us your motivation.

I am motivated about being able to help and serve others. Deposit some good in someone's life and watch how it blooms in your back yard!

House: You are also a parent. Describe how you instill value of life and love into your little people.

My little people are not so little anymore. My oldest is 24. My baby boy is 20 and my daughter, the youngest, is 19. Now that my babies are not babies anymore, I am in a different phase of my life. Last year, was my first year not homeschooling and I literally was at a lost with myself because I was so use to that structure that teaching gave me. It took me a minute to find myself after the kids were gone. I realize that my babies are now teaching me more about life. I have taught my kids the exact same things that were instilled in me; hard work never killed anyone, accept no one 'no' to your dreams and goals, treat the 'little' people like kings because they are and it is the right thing to do, and always do what is right when no one is looking. I don't expect them to be perfect because no one is perfect but I feel strongly they were taught right from wrong. I talk less and listen more and pray intently for them. Wisdom does come with age, I must admit. By the time my youngest left home, I was a different mother for sure.

House:Genuine, smart and sassy, you never back down from a challenge - nor do you flinch when it is time to do or say what is right, how do you stand firm with courag
e?

I believe that speaking truthfully to power with respect. Recently, I share my perspective to a CEO about an event that had very few minorities in attendance. The room grew quite because I spoke up and shared that if you wanted more people of color to be his team would have made sure they were present. He did not take my observations or boldness very well. But what I noticed a few weeks later that the next event included more people of color in his marketing. Now, he is still pissed that I shared my point of view but when he starts to count his money, a year or two from now, he will be just find and thank for me for my honesty. I spoke to truth to power and in love. I didn't attack him or his company. The lesson here is sometimes you have to just say it. That boldness has been tempered with grace over the last few years. I did not always have grace with my courage.

House: What does Black History mean to you?

Black History is American History. Black History is everyone's history. We all reap from learning from individuals that have made this country great. I try not to regulate American History to one month out of the year. I believe in celebrating the contributions made thousands every day of the year. I teach my history, my Black History, which is American History every day. I speak often about my grandfather. He marched, he protested, he served, he gave...not in February but every day of his life until he took his last breath. When we don't know our history, we suffer as a people, a nation, as a country. The further we get away from our history; we are running from the lessons that were learned from that history. Lately our country is going in a direction that reminds me we are forgetting American History and substituting it for a type of history that all Americans know is not the country’s history. That is dangerous grounds for everyone to be walking on.

House: How does Genma move forward? What do you see for yourself and your projects in 6 months?

I have come full circle in my life. I am back working in the film industry behind the scenes. I have been working on a movie project for the last several months with good friend and film producer, Curt Hahn of Film House. I filmed all winter with him so that kept me busy. As for the pest control industry, I want to help take the hype out of the bedbug frenzy and making sure more education on prevention is what people are learning. There is too much fear and not enough education. That is high on my priority list list. And I am also working to give two minority scholarships to students interested in the pest control industry in 2011. Several of us who were very active in Minorities in Pest Management from 2005-2010 have gone back to the drawing board and looking to put the organization with a foundation that focuses on scholarships. I have also am startling a PAC as well. Politicians pay closer attention to issues when PCAs are addressing the issues. Sad but true. They serve you better for some reason!

I am blessed. God has been good to me. I want to make sure I am giving back. I want flowers blooming in my yard from the seeds I have planted in others!

(Thank you Houseonahill.org my Twitter Buddy)
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