Genma Speaks

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Monday, August 3, 2009

The Real Spidey Movie

My customers come from all genres and are as eclectic as my jewelry box. Many have been with me through my career changes. One of my favorite groups of customers are those in the film industry. When I transformed from diva to pest control operator, I brought my clients from that business with me. I also market my pest control services to the production companies and theater groups.

Tennessee is a mecca for production companies. Generous tax incentives given to lure Hollywood to the Volunteer state and Tennessee’s right to work status causes companies to flock here in droves. Because of the state‘s climate, pest control issues can plague a set while filming a film, commercial, video or producing a play. Recently, I got a call from one of my favorite casting directors about a pest control issue that threaten the future of a film project. Never one to miss an opportunity to network and audition, I was out the door as soon as I hung up.

Following an hour drive to Smith County, I arrived to see a crew looking anxious and rattled. I was ushered to the production office as if I was Nicole Kidman and the star of my own show. There I was greeted with hugs by the executive producer, production manager, the director and a host of staff. Feeling the anxiety, I asked what could possibly have everyone so uptight. I was informed by the AD that the rented home, which was the backdrop of the storyline, was vacant except for the brown recluse spiders.

Geez. God must be angry with me, I thought. Why not fires ants, cave crickets, funky Mexican beetles, even a snake...but not that nightmare with legs- the brown recluse spider. My acting skills kicked in big time because I was cool as a cumber outwardly, but I could feel the pressure on my chest. Brown recluse spiders, with a production company, were a tall order. I did not want the film company’s budget on my shoulders. I asked Anna, the accountant and long time customer, to give me the production cost per day for filming and the schedule for scene sequences. She jotted a few figures on a note pad that made my jaw drop. With that in mind, I told them I would need to be paid in cash and needed to see the home before I committed to the job.

The AD and I walked up the long drive way to the rustic two-story home. I asked how they got into this situation without talking to HPC beforehand. Oftentimes, we would service a home or stage days prior to the shoot date. He said the location scout knew the home owners. I gave him a "fire the scout look" and he nodded silently. As we got closer, he reminded me of the number of referrals he had sent me over the years and stressed how much he needed me.

Entering the home, I realized why it was chosen for the scenes. The view was beautiful and the empty, spacious rooms were perfect for filming. We moved up the steps quietly. Reaching the top of the steps, I suddenly felt as if I had entered a house of horrors. Spiders were everywhere and suddenly I became conscious of my exposed arms. I returned to my truck to get a Tylek suit, which is a white head to toe coverall. I could sense the fear from the crew as they watched silently. As I was zipping up my suit, I felt the eyes of the camera operators looking as if they were third graders watching “Saw”. I jokingly told them that the suit was my secret weapon to dropping twenty pounds before hitting the red carpets. My joke was not acknowledged. No one laughed. The air was thick with tension. This group of people was knowledgeable about brown recluse spiders.

We returned to the house. Spiders and insects from every genus lurked in the rooms. In light fixtures, on the walls, in cracks, and along the baseboards--bugs had invaded the house along with a profusion of brown recluse spiders. I could not hide my dismay. The look on the AD’s face could not be produced by any bloodcurdling movie. And the sweat on his forehead had nothing to do with the heat. After being upstairs for only short while, a few spiders were on my suit.

We made our way outside and out of view of the crew. We carefully peeled off my suit and double checked for spiders on our clothing. Then we had a brutally frank conversation. The job was not my dilemma but adequate time to complete the work thoroughly would be the challenge. Several days would be needed to work and filming was scheduled to start the next day. I told him he had a huge problem on his hand. Working on a set with a brown recluse infestation, would produce unscripted screams and frightening consequences. If I committed to doing the job, I was not willing to make any guarantees. The staff would want to hear from ME about their safety and I was not going to withhold information from the crew, which were made up of long time customers and friends. Their confidence in me was too valuable to lose. He was in a serious jam and we both knew it. Once we exhausted the number of “what ifs” and risks involved, we took back all talking points to the waiting staff and the crew.

My message to everyone was worthy of an Oscar. I explained the possibilities and what was impossible under the circumstances. I needed to reschedule commercial clients to accommodate the Smith County job. HPC was not made up of miracle workers but we would do the job, without promises, if we were given more time. We agreed to start that day and I made a phone call to an elderly couple in Wilson County who owned a home with a similar majestic view. She contracted to allow them to film outdoor scenes while we worked to rid the house of the fear-provoking spiders.

We started working at 2:00 pm and did not stop until 8:00. The next two days, we worked from 6am to 9pm with an hour break. The home was unfit for filming or living. Spiders were in every imaginable corner of the house. The attic was the mother of all lairs. Vacuuming removed many spiders but the more we vacuumed the more the bugs kept coming. We cracked and creviced the entire home with environmental insecticide sprays, dusts, and aerosols. HPC is one of the few companies that will not laden a home or office with sticky boards and hand over an invoice. We use the old fashion method of seek and destroy. It is very time consuming and tedious work. Did I mention an outside wall was covered in ivy? And not to leave out the creep chimney that had a throbbing web in it that looked like a glob with hairy legs. This was not the largest brown recluse job we have ever undertaken by any means but the turnaround time made this job complex. We are known for our public awareness ads educating families about the dangers of brown recluse. The ads are placed in program guides of Little League sports teams. Knowledge is power and informed moms and dads give us customers who are concerned about the family’s welfare. Rarely do we deal with price shopping landlords or government entities.

Brown recluse spiders thrive in homes and offices. They breed inside walls, in boxes, basements, attics and other out of the way places. This vacant home was the perfect environment for spiders that have no natural enemies. Left untreated, a bite from this spider can cause serious damage to living tissue within hours. Necrosis, death of the flesh, is extremely painful. The venom from the spider is lethal to the muscle. The dead tissue must be surgically remove often leaving scars that are disfiguring and gruesome looking. I have seen bites that have left individuals in the ICU. A wound can take months to heal and sometimes reopen years after a bite.


When we finished the job, the crew returned to film but asked us to remain on the set. I was the pest control guru complete with a trailer and phone in movie land. Talk about the role of a lifetime. The crew was gracious and thankful. I got my ‘star’ in the production manager’s rolodex. I received a call from Tennessee’s film commission office asking me to submit my info to the state’s website. For you non-Hollywood folks (via Tennessee), that’s big. This horrific story ends with happy customers and my kid’s tuition getting paid.

To my former agent who told me I was a fool to start a pest control company, watch the credits baby-my name will be on the big screen after all!
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Sunday, April 26, 2009

The Redundancy of the Government and Lessons from the Hood


Coinciding with National Child Abuse Awareness Month, Governor Bredesen announced the state will fund a new program aimed to help reduce infant mortality in two Nashville neighborhoods.

The two year program, "Mothers United for Healthy Babies", will target the Napier and Sudekum housing and Edgehill communities. These areas have significant higher infant mortality rates than the rest of the Davidson County. A similar program was unveiled in Memphis a week earlier. In Memphis, a baby under the age of one dies every 48 hours.

“The Governor’s Office of Children’s Care Coordination is committed to developing and supporting programs with a record of success in increasing survival rates among Tennessee’s youngest population,” said Governor Bredesen in a recent press release. “I’m pleased the state is funding this program to empower mothers in Davidson County with the education and support they need to increase their babies’ chances of reaching their first birthdays and beyond.”

I applaud the Governor for his efforts to address a problem that is plaguing a segment of the community. But addressing and studying the problem is what government programs do. Rarely will a government program solve a social issue because the solutions are often not as complicated as the bureaucracy that is set up to solve the problem.

Ironically, April is National Pest Control Month. Ask any pest management professional and we will tell you, where there are roaches and rodents running amuck, there will be illness, disease and filth out of control. Crime is not that far behind. With two press conferences and much media converge to announce the program; has anyone from the Governor's office taken a stroll through public housing and visited homes where the roaches greet you at the door? Has anyone gone into a unit and taken a whiff of the pungent odor from the rodents' urine in the air that is breathed daily by young mothers and infants?

When I first started in this business, I visited a few Section-8 units prior to responding to an invitation to bid. I was greener than the botanical pesticides I use and everything I did was an educational experience at that point. I was escorted by an employee of the housing complex who eyed me suspiciously and wondered why I was taking the time to inspect "the projects". I looked at him with wide-eyed innocence and asked, "Don't everyone do a walk through?" He erupted in laughter and asked, “Lady, are you serious? These units are going for a dollar an apartment!” I thought I heard him wrong and asked him again and he repeated, “one dollar!” louder and with more laughter.

A scientist put a dollar worth of insecticide in a vial for me and it was a squirt or two. That was my introduction to the redundancy of government programs. Metro pays $4 dollars for an apartment. The average home owner pays $40-65 for monthly maintenance services and they are not fighting infestations.

Roaches can spread at least 33 kinds of bacteria, 6 kinds of parasitic worms and 7 other human pathogens. Roaches pick up germs on the spines of their legs and bodies as they crawl through sewage and then carry them into food or onto cooking surfaces. Germs, that roaches eat from decaying matter or sewage, are protected while inside them and can remain infective for weeks longer than if they had been exposed to cleaning agents or sunlight and air. The habits and high reproductive rate of cockroaches can lead to large populations which can spread disease, contaminate and eat our food, as well as cause allergies and trigger asthma attacks.

Rodents are worst. Mice and rats are known to spread strains of Hantavirus that sometimes kill people. Rodents are known to harbor and spread as many as 200 human diseases. The house mouse have recently been shown to give off an allergen (called Mouse Urinary Protein or MUP) in the hundreds of tiny micro-droplets of urine they deposit every night as they scurry through their territory or nesting areas.

“Mothers United will emphasize how mothers help mothers to keep babies healthy.” I sure hope they are telling the young mothers to tell each other about the diseases that can be spread by roaches and rodents.

A few years ago, I took a young mother who lived in public housing under my wings. She was trying to put herself through college. On one of Nashville’s coldest days, she called me to say she was without lights. I arrived at her apartment and helped get the kids to my truck. Out the corner of my eye, what I thought was a rug tossed on the floor moved slightly. Upon seeing the rug move again, I tiptoed to inspect what I was seeing. The "rug" was not a rug, IT was several rats. I bit my tongue so hard to keep from screaming that I tasted blood. When a pest control professional wants to run, you got a serious problem. The rats were huddled together keeping warm because she had no heat. No lights, no heat. I was not surprised to learn later that her children were suffering from upper respiratory illnesses. I told her she needed to get out of the place for safety as well as health reasons. She had seen the rats do that before and said they were not the "big ones". I kill rats and had not seen that until that moment! I continued to push the issue and told her that her kids were not going to get well in that environment. I informed her sternly that rats are known to bite. She pointed out to me the bright side of the situation; with the heat being off, rats were not trying to come upstairs. I damn near drove off the highway trying to comprehend her logic!

Here's another one; same public housing, different mother, similar tale. I got a call from a mom who was barely eighteen and her six month old would not stop crying. I could hear the anxiety in her voice and I surely heard the baby cries through the phone. I knew something was wrong and asked if she had a pediatrician. Her preferred method of medical care was the emergency room. I called the only pediatrician's office I had in my cell phone, and worked out something for the young mom. The doctor’s office saw the baby right away and granted the mom some leniency with the payment. The doctor on call examined the fretful child with loving care. After a few minutes, he extracted a roach from the baby's ear canal. Pus was oozing from the child's ear like yellow lava and hearing her pitiful cries was heartbreaking. I helped the mom move that week. That was the first time I had seen a roach pulled from a baby's ear. I am now an old pro at checking crying babies’ ears for roaches.

I share these experiences not for humor but for education. Most individuals do not know how the lack of pest control affect our health and environment. When I share information with government buyers, who can make changes to help eliminate the problems, I am met with grunts and moans. I am always told that it is a problem that no one can solve. Whenever I address the relationship between pest control, sanitation, and illness in low income housing, I am met with blank stares. The correlation between the three is well documented and has been studied quite extensively worldwide.

Only in government housing will folks be allowed to live like this. The government sets up a system that perpetuates poverty, sickness and death and then sets up a program to study the program that it set up. Overlooking simple solutions is why most government programs become bad policies within a few years. Often, I remind government officials, from DC to Nashville, that the plague was spread by mice and flea bites. Everything old can be new again. Whoever thought we would be talking about the swine flu this week? I was a young girl during the Ford’s Administration but I remember my grandfather talking about the swine flu.

At one time, older women taught the younger ones. I can remember my grandmother giving me her sage advice about the goodness of Clorox. I was taught that a gallon of Clorox was part of your weekly grocery shopping. It was added to my dish water to clean my kitchen and my bathroom had to have the smell of Clorox or Pine Sol in it or it was not considered clean. Cleaning a kitchen with bleach is as old as time itself. Where do we find roaches mainly, in the kitchen? I have been in the pest control business for quite some time and nothing cleans up after roaches like Clorox. Will part of the education to young mothers in the Governor’s program include practical tips about sanitation and how important it is to maintain a clean home, especially around small babies and preemies? You cannot legislate common sense but some things in life must be taught in order for you to learn them.

I hope the folks that are trying to save our young children take a closer look at the pest management program that is set up in public housing. Eliminating the roaches and rodents should be a priority to helping create healthy environments for mothers, infants, and children. This is not a solicitation for my services by any means; I am in the business of making a profit so most government programs will not fit on my balance sheet. But I am very passionate about young children living in healthy environments, so I am praying for the success of the program. Now if anyone from the Governor’s group would like an escort to check out the units first hand, I will meet you there. By the way, wear a good pair of shoes; you will be learning a dance called, “STOMP!”


Governor Bredesen Press Release: http://www.tennesseeanytime.org/governor/viewArticleContent.do?id=1358

CDC: http://www.cdc.gov/rodents/diseases/direct_rodents.htm

Photo credit: Divine Caroline
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Monday, November 10, 2008

Genma Holmes Luncheon Keynote for 2008 Summit for Sunstainable Tennessee



Nashville, TN - Many voices, one vision at the 2008 Summit for a Sustainable Tennessee
Listen and learn from the chorus of voices coming together for a sustainable Tennessee, November 13-15, at the second annual Summit for a Sustainable Tennessee in Nashville. Sponsored by the Tennessee Environmental Council, Tennessee Conservation Voters and Greener Tennessee, the event will unite participants to bring a common vision for generating a practical
and sustainable plan for all of Tennessee that re-establishes the connection between an improved quality of life, a healthy economy and our natural landscape.

Gathering at the Lipscomb University campus' Ezell Center, Summit organizers have invited citizens from a broad array of backgrounds to participate in three days of breakout sessions, guest speakers (including Mayor Karl Dean and entrepreneur Genma Stringer Holmes) and opportunities to exchange ideas and solutions and
forge new partnerships while finding common ground. Summit participants will focus on sharing best practices, successful working models and case studies to demonstrate the most effective and environmentally sound practices, products and programs in Tennessee. Attendees will include concerned citizens, representatives of private industry, conservation groups, scientists, engineers, environmental policy experts, elected officials, educators, students, artists and community leaders from across the state. Summit participants will identify and prioritize
issues facing Tennessee and outline strategies for addressing them as a unified body. This statewide plan - Thee Sustainability Agenda - will create everyday action items that every Tennessean can use to positively impact our economy, quality of life, environment and natural landscapes. The goal of this year's Summit is to build upon the process created at the 2007 inaugural gathering and to focus on conservation and sustainability as an opportunity for our economy and our state's
health. Protected green space, sustainable land use practices, green energy, transportation, and other technologies and green building methods save money, earn profits, create green jobs and make Tennessee a green place to live and work.
We hope you will join your fellow Tennesseans in discovering how to create a sustainable future.

To read more about this year's Summit and the successes of last year's inaugural gathering, visit www.sustainabletn.org

Photo credit: Blair Morgan
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