Heroes Vodka Founder Travis McVey on Living Your Best Life with Genma Holmes

Join Living Your Best Life as we celebrate our military heroes' journeys before and after their service to our country. Hear from men and women who are sons and daughters; husbands and wives; fathers and mothers; grandparents; siblings; and loyal friends. Hear members of the Marines, Army, Air Force, and Navy share personal stories and highlights from their military careers. All have roles that made them the "first" in many endeavors throughout their lives and in the military. We will hear about their rarely discussed acts of courage and sacrifice that embody servant leadership that will empower, inspire, and motivate listeners.

On Saturday, November 2, 2013 we will kick off Veterans Month with U.S. Marine Presidential Honor Guard from 1989-1992, Travis McVey founder of Heroes Vodka.  Listen as McVey shares about his journey from a one red light town in Indiana to the Marine Corps to the serving President George H. W. Bush. McVey talks about his life as a Marine but shares about the rich history of Washington, D.C. and the role of the United States Marine Corps in the most powerful city in the world. McVey witnessed many historical moments while serving as Presidential Honor Guard, listen as he reflects on how those moments are still relevant in his life today.

Travis McVey in the studios with Genma Holmes

McVey also gives several lessons in life that are applicable to anyone who desires to start a business. Listen as McVey talks about his road to entrepreneurship and the inspiration behind Heroes Vodka. McVey discusses how a single phone call to one of the most respected businessmen in the country, Robert Lipman, was one of the keys to opening doors for Heroes Vodka. McVey shares how being determined to make the best Vodka in the country led him to meeting many powerful individuals who believe in excellency as well. 

McVey leaves us with advice on caring for our veterans who have served faithfully, how we must not shy away from addressing PTSD, and the importance of supporting veteran owned businesses. He also talks about remembering the fallen and how important it is to never forget the freedoms we enjoy daily because of their ultimate sacrifice. 

Wall of Remembrance Visits Nashville

 Living Your Best Life can be heard on 760AM in the Middle Tennessee Region, on Tune In, streaming live online at UStream.TV, and on military bases on Saturdays from 9:00-10am CST. This show will also air on the HBCU Network.

More About Travis McVey

Heroes Vodka was founded in 2009 by Travis McVey, a U.S. Marine Corps Veteran who proudly served as a Presidential Honor Guard from 1989-1992. An innovative and determined entrepreneur, Travis endured the life-changing tragedy of a good friend dying in combat in the War Against Terror in Afghanistan. The experience paved the way for Travis to realize the American dream of owning a business…a business that would enable him to continue to serve his country. Travis’ vision was to develop a brand to partner with well-known Veteran organizations. His mission was to help Veterans get the care they deserve. With Heroes Vodka, Travis’ dream has become a reality. Every purchase of Heroes Vodka helps make a difference in the lives of the brave men and women who have sacrificed for our country and our freedom. Please enjoy Heroes Vodka responsibly and thank you for your support.

More About Heroes Vodka

Heroes Vodka is a Veteran-owned premium American vodka. It was first bottled on Veterans Day – 11.11.11 – a date that occurs only once in a century and epitomizes the rarity of this event. As the “Official Spirit of a Grateful Nation,” Heroes Vodka is made from 100% American corn grain; each hand-crafted batch is distilled 4 times to create an ultra-pure, world class spirit. The mission of Heroes Vodka is to deliver exceptional taste and superior value to consumers, while honoring Veterans and other American service organizations through charitable contributions.


Heroes Vodka's mission is to provide exceptional taste & superior value to consumers, while honoring Veterans & other American service organizations through charitable contributions.

Every Purchase of Heroes Vodka Supports American Veterans

AMVETS is the Official Giveback partner of Heroes Vodka. A portion of proceeds from sales of Heroes Vodka is allocated to AMVETS to develop community assistance programs for active duty military, veterans and their families. More details about this partnership.

In 2012, Heroes Vodka supported the initiatives of multiple Veterans organizations through monetary and product donations, including Operation Stand Down and Troop Aid. View photos from the Veterans Day Check Presentation.

Heroes Vodka Accolades

Since its initial rollout in Tennessee in 2012, Heroes Vodka has received multiple accolades for exceptional taste. Honors include a 90-point rating from Ultimate Spirits Challenge, gold medals at the MicroLiquor Spirit Awards and the Spirits International Prestige awards, and silver medals at the Wine and Spirits Wholesalers of America’s 69th annual convention and exposition and the 2013 San Francisco World Spirits Competition. Read more about Heroes Vodka Accolades.

Photos of Heroes Vodka supplied by Travis McVey. Studio photos Lawrence Taylor and Genma Holmes. Wall of Remembrance photos Genma Holmes