Genma Speaks

Entrepreneur/ Writer/ Radio-Host

Saturday, November 30, 2013

Small Business Saturday: Windsor Neckwear on Living Your Best Life with Genma Holmes

Join Living Your Best Life with Genma Holmes as we profile organizations and leaders who lead by example. With extraordinary acts of kindness and charitable giving that help countless lives daily, these organizations and leaders embody "Be the change you want to see in the world".

Throughout 2013, listeners have heard from presidents of organizations who are global change agents. We will also hear from CEOs of social enterprise businesses who are changing communities and college educators who are taking their students out of the classroom and into surrounding neighborhoods to learn and serve others.

On Small Business Saturday, November 30, 21013, tune in to hear the founders of Windsor Neckwear, Michael McPherson and Mace Neal, III. Listen as the duo, who started their company with $80.00 and a necktie pattern in 2008, share their company's highlights of 2013.

They will also share how they have conquered selling menswear without a brick and mortar store and the power of successful social media marketing campaigns. Also, listen as McPherson and Neal share insights on their business best practices, lessons learned from setbacks, family and work life balance, and giving back to the community.

McPherson and Mace have become synonymous with rallying the community to come together. From their highly successful launch party at Lexus of Nashville to their community family reunion, tune in to hear about their goals to continue to provide events and engagements with a purpose in 2014.

Living Your Best Life, a radio show that empowers, inspires, and motivates us to live our BEST life, is heard on 760AM The Gospel in the Middle-TN area, Tune In, Inspirational Networks, military bases and on Ustream.TV worldwide from 9:00-10:00am CST.

More About Windsor Neckwear

What began in 2008 as a common passion for men's neckwear has become a rapidly growing business venture between Michael McPherson Jr. and Mace Neal III.  The concept for Windsor Neckwear was first thought of on one of many shopping voyages between Michael and Mace.  One day while shopping for a new tie in a popular men's store the duo walked away disappointed in the lack of variety and similarity in a sea of what looked like repetitive ties!  After a brief discussion about the lack luster experience Mike said "we should start our own necktie line" and Mace simply responded "yeah we should".  From that day forward the duo never looked back.  Windsor Neckwear began with a total $80.00 investment between Mike and Mace who purchased fabric and a quick sew necktie pattern.  Initially they began making hand made ties, ascots, and pocket squares.
The plan was to always have their line manufactured on a larger scale so they spent the first year and a half learning the manufacturing business and building capital to develop their first line.  In late 2009 after garnering the support of a manufacturing facility they made their first line of four designs.  There were several issues with their first experience but they managed to sell out of all four designs in three weeks!  From that point Windsor Neckwear has expanded to offering a vast array of beautiful neckties each unique in their own way.
To not fall into the pit of "designers block" and creating a basic collection, Windsor Neckwear made it their practice to produce limited quantities per design.  The most they will produce of any one tie in a specific color is 50 pieces, they do this to constantly introduce new products, keep their items exclusive and to always keep the creative juices flowing.  This has worked well for Windsor Neckwear and because of this they always tell their customers "if you see it and like it then get it, because it won't be available long".

More About Small Business Saturday 

First there was Black Friday, then Cyber Monday. November 27, 2010 was the first ever Small Business Saturday. Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S.

More than 200 organizations have already joined American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday.

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