Chroma Healthcare CEO Arnie Joseph on Living Your Best Life with Genma Holmes

Join Living Your Best Life with Genma Holmes as we profile organizations, leaders, and volunteers who lead by example. With extraordinary acts of kindness and charitable giving that help countless lives daily, these organizations, leaders, and volunteers embody "Be the change you want to see in the world."

 

Arnie Joseph, CEO of Chroma Healthcare

On Saturday, June 1, 2013, tune to hear Arnie Joseph, CEO of Chroma Healthcare, as he help listeners understand the upcoming healthcare changes, the challenges it may present, how to research specific information on the internet, and where to find medical resources that can help those with and without medical insurance. 

Tune in to hear Arnie give an insider's view of how to navigate the healthcare industry while sharing tips for getting the best healthcare possible no matter what your socioeconomic status maybe.  

 He will share proven strategies that can be developed and implemented to eliminate health disparities by patient empowerment, community stakeholder collaborations, and improving physician and healthcare provider ability to engage their patients.

Tune into 760AM in the Middle Tennessee Region, streaming live on line at UStream.TV and on military bases on Saturdays from 9:00-10am CST.

More About Arnie Joseph

Arnie Joseph has more than two decades of experience in public health, health communication, minority health, cardiovascular disease and diabetes, community relations, and partnership development. Arnie’s passion is developing communications efforts and strategic partnerships that effectively bridge scientific data, public health, and community engagement to improve underserved communities’ health and wellness.

 Arnie applies his experience and commitment to underserved communities, disease prevention, and health and wellness through collaborative community partnerships as the President and Founder of Chroma Multicultural Health Communications (Chroma), an agency that specializes in developing strategies and materials designed to activate patients to improve their health-seeking behavior. 

Prior to founding Chroma, Arnie’s roles in the healthcare industry included launching InContext Health, the multicultural healthcare marketing division with JL Shapiro Medical Communications. While at InContext Health, Arnie created, helped develop, and served as the agency lead for the sanofi-aventis Community Health Partnership, an award-winning six-city community-based health outreach initiative comprised of over 160 health-related organizations. During Arnie’s tenure as a Vice President at Cline, Davis and Mann (CDM), the second-largest medical advertising agency in the US, Arnie was the strategic and account lead of the team that created a Pfizer’s Powerful Partnership, a series of award-winning cultural proficiency training workshops for physicians. At CDM, Arnie also served as a co-lead of the team that launched CultureVue, the agency’s multicultural healthcare advertising division. Prior to his experience at CDM, Arnie led teams of medical editors and science writers on several global publications planning projects for PPSI, the UK-based division of Parexel, a Contract Research Organization. 

From 1985-2002, Arnie was a sales representative, trainer, and district sales manager at Pfizer Pharmaceuticals. From 1994-2002, Arnie mentored and coached more representatives that later became upper-level representatives and managers (14) than any manager in his region.

Arnie is a native New Yorker and studied biology, inorganic chemistry, biochemistry, and psychology at the State University of New York @Binghamton. Arnie is a member of several organizations that educate and counsel underserved African American and Latino youth, including the Hip Hop Cultural Center of Harlem, and The Three Doctors Foundation.

Because of his expertise in developing strategies that activate patients from diverse backgrounds, Arnie has been invited to be a member of a variety of boards of directors, working groups, and planning committees, from organizations like the American Diabetes Association, Horizon Blue Cross/Blue Shield of New Jersey, Dia de la Mujer Latina, and the Center for Effectiveness in Comparative Research.

Arnie has been asked to share his expertise in patient education and awareness with a wide variety of audiences, including high schools in the state of New York, the Northeast Business Group on Health, the Mexican Consulate in Los Angeles, and SSR Medical School in Mauritius, Africa and a contributing healthcare advocate for Living Your Best Life Radio.